Elevate your brand. Amplify your voice. Create greater impact.

i.f.g. Studios creates storytelling, branding, listening and learning programs for purpose-driven brands and nonprofits committed to raising their influence and impact in the world.

Our Approach:

  • We weave empathy, curiosity and authenticity into compelling narratives.
  • We execute on core values to build brand value.
  • We pursue opportunity at the intersection of current assets and market needs.
  • We keep stakeholder needs at the center of our efforts.
  • We believe collaboration is central to success.
  • We reach bold goals through continuous learning and incremental wins.
  • We find creative ways to simplify the complex so results can happen.

Storytelling

StoryCasting™ connects the power of storytelling with the popularity of podcasts.

Amplify your mission, message and impact with a custom series of 15-20 minute episodes to tell stories that can’t and shouldn’t be crammed into a 30-second soundbite or 2-minute video.

Engage stakeholders, recognize funders, celebrate successes and partnerships, showcase your model of change and prompt activation.

Our StoryCasting™ program is turnkey and includes:

  • Series Storytelling Brief – messaging strategies, content narratives and interview structures.
  • Series music identity – secured licensed use.
  • Series master file set up and intro/outro recording.
  • Interview scheduling, questionnaires and interviewee preparation.
  • In-studio or call-in interviews recorded at KGNU Community Radio, Boulder CO.
  • Remote onsite interviewing also available.
  • Final editing, sound design and production for each episode.
  • Uploading series to a podcast hosting platform.
  • Integration of podcast series within the client’s website.

Branding

Our work spans these foundational brand pillars, creating actionable brand blueprints to strengthen purpose identity.

Purpose Positioning

Own an authentic, meaningful, definitive brand advantage.

Brand Voice

Build brand trust-connections with valued stakeholders.

Brand Messaging

Craft compelling, consistent and integrated messaging.

Brand Partnerships

Create shared impact and greater market value.

Brand Activation

Strengthen stakeholder and market engagement.

Listening

Field I-Q™ is a catalyst for curiosity, providing a facilitated program for impact champions, brand builders, program designers and product developers to hear directly from key stakeholders.

Our guided process offers a unique approach:

1

Proactive Listening Technique

Interviewers ask one unscripted "curiosity" follow-up question after each preset question asked.
Our simple trick to boost the brain's ability to absorb and connect to what the ears have heard.
2

Three-tier Interview Process

Each Field I-Q™ study conducts interviews across 3 critical stakeholder groups:
• Partners who help you BUILD your offering
• Partners who help you DELIVER your offering
• Customer or recipients who USE your offering
3

Sharing Insights & Implications

Our Field I-Q™ program also includes a collaborative exploration of interview results.
Emerging insights are identified and critical implications are defined to uncover growth and innovation opportunities.

Learning

A few of the workshops we customize to foster growth and innovation talents of executive leaders, stakeholder groups, project teams and game-changers.

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The Pando Potential

Training Focus: Cultivate Sustainable Growth

Objective: Discover the five secrets of the Giant Pando tree (the oldest and largest living organism in the world) to cultivating growth and resiliency – within yourself and your work.

Inspired by the nature, the Pando Potential unveils simple, memorable lessons to help you to seed new ideas, embrace change, foster flexibility, plan for results, seek greater visibility and nurture core values.

Format(s): Keynote, conference session, 2-hr workshop, half-day retreat.

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Finding Your Marbles

Training Focus: Simply Strategic Planning

Objective: Replace complex and cumbersome strategic planning processes with a simple, focused, actionable game plan to win. This parable-based program follows the story of Theodore P. Highbarker, a high profile consultant, who travels to present a prestigious keynote but gets sidetracked by a bunch of kids at a state marble tournament.

Discover the six lessons Theodore learns that inspire him to rethink his approach to strategy.

Format(s): 2-hr workshop, half or full-day retreat. “Finding Your Marbles” book included.

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ID-8 (ideate)

Training Focus: Spark Innovation

Objective: Identify 8 viable growth and innovation ideas by intersecting internal competencies and capacity with external market forces. Turn “what’s possible” and “what if” brainstorming into a tangible ideation matrix.

Each idea within this matrix is twisted further through a series of critical thinking and problem solving exercises to evaluate and prioritize which one among the 8 warrant assigning resources to pursue further.

Format(s): Introductory conference session, half-day workshop, full-day retreat.

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Innov-8 (innovate)

Training Focus: Implement Innovation

Objective: Bring a viable idea closer to market reality with a series of 8 mapping activities that transforms “thinking” into “doing” using design thinking and lean impact principles.

Create a simple, actionable roadmap for an initial market test or pilot launch based on ID-8 outcomes or a predefined innovation idea. Mile-markers include the offer, scope, budget, timing, resources, responsibilities, learning objectives and validation points.

Format(s): Full day workshop or retreat. Follow up facilitation available.

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POP Culture

Training Focus: Embrace Change

Objective: Ignite a culture of growth and innovation with humorous fortunes wrapped inside Bazooka Joe® comics. Chew on simple advice like “Expensive Shoes Won’t Cure a Sore Toe” and “Do Not Eat Yellow Snow” to stretch problem solving, risk taking, decision making and collaboration.

Identify assumptions, habits, mindset and processes that stand in the way of change and new fortunes. Gum chewing allowed in class!

Format(s): Keynote, conference session, 2-hr workshop, half-day retreat. Bazooka Joe® gum and pink stress balls provided.

Clients

Cancer and Careers
United Way
American Lung Association
YWCA
Hasbro
Bead for Life
Eco Cycle
Firehouse Subs
Eaton
Oskar Blues
Marriott Vacation Club
Integrated Genetics
IRC
Nationwide Children's
TCBY
Mrs. Fields
Shriners Hospital
CSU Ventures

Stephanie's branding and storytelling expertise was instrumental in helping Oskar Blues create Can'd Aid in 2013 with a core foundation for national growth.

Diana RalstonExecutive Director, Can'd Aid Foundation

Stephanie receives top ratings as a facilitator from our field leaders. We value her professionalism, her authenticity and her talent to create a collaborative learning environment.

Mike FandeyVP, Training - United Way Worldwide

Stephanie created and facilitated an interactive mentoring workshop for The Unreasonable Institute's female entrepreneurs. I would definitely use Stephanie again to lead an energizing learning experience!

Jane MillerCEO - Charter Banking Company

Stephanie has a powerful ability to help teams move initiatives forward. She's been invaluable to the nLabs initiative at CU.

Alison PetersManaging Director - Deming Center for Entrepreneurship, University of Colorado

Stephanie significantly strengthen the positioning and value of our national corporate partnership program. Her coaching was critical to helping us renew large commitments.

Kate Sweeneyformer Executive Director, Cancer + Careers

Our Team

We are collective of impact catalysts, change agents, purpose promoters, curious listeners, authentic storytellers, brand architects and learning champions – transforming our passion for good to help conscientious corporations and nonprofits achieve brand trust, sustainable impact and a distinct market position.

i.f.g. Studios is based in Boulder, Colorado.

Stephanie Brady

Founder and Managing Director

Stephanie has provided growth and innovation leadership for some of the world’s most respected brands for more than 20 years, across private and public sectors.

She’s led brand identity, customer loyalty, omni-channel marketing, partnership programs, new product launches and cause marketing campaigns for Oskar Blues, Mrs. Fields, PepsiCo, Firehouse Subs, IBM, Sylvania Lighting and Hasbro.

Stephanie has also directed brand positioning, impact messaging, strategic marketing, social enterprise, sustainability planning, field training and stakeholder engagement initiatives for United Way Worldwide, American Lung Association, International Rescue Committee and Shriners Children’s Hospitals.

She combines her passion for purpose, entrepreneur mindset and extensive marketing expertise to mobilize greater impact, spark collective learning and seed sustainable growth within organizations and companies committed to making a difference in the communities they serve.

Stephanie is a national speaker, facilitator and trainer – presenting to groups such as Women CEO, IBM, Unreasonable Institute, Nonprofit Learning Labs, SeedCo, National Center for Social Entrepreneurs, The Conservation Fund, Boulder Startup Week and Boulder Earth Day.

Stephanie is the creator of “Books@Work”,  a former Media General syndicated business column and Starbucks-sponsored CBS radio feature interviewing high-profile CEOs about the books that influence their business leadership.

Stephanie has a BS degree from Purdue University’s Krannert School of Management and an MBA from University of Tampa.

Email Our Team

Are you ready to sharpen your storytelling, branding, listening and learning efforts?